Reptile Branding Project
The concept of my project was to create a branding and visual identity system for a fictional reptile company called Reptiles+. This project explores how branding can change the way people understand and interact with misunderstood animals, and how visual identity can also work as an educational tool.
My process involved sketching ideas, refining them digitally, and thinking about how different design choices affect perception. I focused on clarity in typography and layout to build trust, while using more engaging visuals to make the brand feel welcoming.
Early process
Brand Style Guide
Tri-Fold Care Guides
Package Design
Pole Banner and Poster Designs
Info Cards
