Typographical Branding Project
This project focuses on creating a brand identity by using type as the main design element. The typographical brand I created was BeatBreaks, a fictional multimedia hip-hop company.
The objectives of this project were to explore typography as the foundation of brand identity. Develop a consistent visual language using type. Apply principles of hierarchy, contrast, scale, and alignment. And, design branded materials that reflect the brand’s purpose and personality
This project includes applications, such as logos, Posters, and Package design
Early Process
These are the different iterations of logos I created, which later helped me develop my final design.
Logo Variations
Poster Designs
CD Package Design
Merch box Package Design
