Social Icons
My imaginary client, Rescue One, needed an 3 socially conscious icons connected to their event, The Fast and The Furriest 5K, that could be used as stickers, temporary tattoos, or other applications.
My role was to create a visual theme, using the brand's main colors, and look for elements that can be carried through the illustrations to reinforce the continuity between each illustration.
My initial idea was to involve runners and their dogs running in the event to showcase the activity of the event itself. For my process, I have developed several thumbnails, mostly revolving around dogs running with a leash or their owner, using dog paw prints, and combining them with icons that convey running.
Initially, the client thought that these ideas were too focused on the idea of dogs and running, and needed more emphasis on other animals and imagery that emphasized helping and caring for animals.
For the outcome of this project, the final designs solved the problem by creating a visual theme, using the brand's main colors, and elements that can be carried through the illustrations to reinforce the continuity between each illustration and overall convey the theme the client wanted.
